What does it do?
Run courses? No. It creates opportunities for its working
partners (clients) in an ongoing learning experience not
just to run their businesses, but to be their businesses.
Do you run your business, or does your busy-ness run you?
Community spirit is the heart of all business. Only in
this spirit can you be with your supplier, potential
competitor, and customer — all of whom represent the
community of which your business is an important part. Business
needs are the needs of the community, not just our busy-ness
needs!
In this way potential communities create their own future
—— happiness!
What is the product?
Genuine business community, defined as individuals recognising
the heart-felt needs of other individuals and hence the
collective will. That — is the heart of the matter!
If you haven't tried this approach, and have doubts about
the worth of your personal contribution or where your business
is going , you have just identified your need for change!
What Wind of Change expects
The same thing it gives to its working partners —
faith in themselves.
Where Wind of Change blows
Within the "environment business" to meet the
need for local conservation of the human and physical community.
This results from the business community sharing responsibility
for the health and growth of the broader community.
How The Wind blows
By recognising the fact that sustainable growth versus
sustainable change — in people, the polluters. Any
permanent change therefore has to start with people. Grants
and technical conservation initiatives which are implemented
primarily for an immediate monetary payback don't change
people. In terms of motivation that is nothing more than
profit conservation!
Pollution results from the way we think, ie. with our heads
and not with our hearts. There can be no sustainable life,
never mind growth on planet earth unless we change our way
of thinking.
Thinking with the heart is a risky business, so is thinking
with a head buried in the sand of an environmental Armageddon.
Learning experiences include tailored events as part of
an ongoing relationship which models the end product , namely
community. Partners define the dynamic of the end product
for and by themselves as the relationship develops. You
are therefore in control. This model is then transferred
to the partner's business community where it is reproduced
to meet the business needs of that local community by the
establishment of strategic relationships between a number
of stakeholders such as suppliers; customers; and tomorrow's
customers as young people in the community whose creativity
is not yet polluted by restrictive business ( maximum profit)
techniques.
Who are Wind of Change partners?
Individuals and organisations who are willing to
move away from restrictive solely cash-based cost/benefit
analyses and deals up front. Such techniques have got us
where we are today.
People who are willing to risk moving towards trust
and co-operation with like minded souls for the benefit
of the community and therefore themselves.
Thinkers who are willing to admit that they don't
know the answers, and who not only recognise but accept
that more of the same thinking and action just isn't working.
Who agree that ultimately we have nothing to lose by change
— except our own fear of failure, which is guaranteed
if we don' t change.
Why bother to change?
Simply because it's the correct (and only) thing to do.
It dosn't matter who is or is not doing whatever. The buck
starts with us all as individuals!
Sooner or later success begins with the person who says
not so much "I can", but "I AM" my own
future, and that of my children whom I rate more highly
than maximum profit.
Only in this way will :-
The Environment Business become a model Business Environment.
The Busy-ness Environment — Oh to be free!
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